
Agave Games
Istanbul, Turkey
Apr. 2026 - Present
Senior Software Engineer, Performance Marketing
Apr. 2026 - Present
- Owned end-to-end playable ad development for a 50M+ install puzzle portfolio, scaling one title to 500+ variants, driving $560K+ in daily ad spend from playables alone and 1M+ daily clicks.
- Collaborated with PMs, growth managers, and artists on rapid gameplay iteration, A/B testing, and competitor benchmarking to improve CTR, IPM, and CVR while preserving gameplay accuracy and early retention.
- Co-built Agave AI Studio, an internal AI creative platform replacing a third-party UGC tool at ~1/3 the cost, featuring AI video generation, localization, and an LLM agent converting gameplay videos into playables.
- Built a JSON-driven web templating system enabling designers and growth managers to create and ship playable variants independently, accelerating high-volume creative testing.




















